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I can't believe all of the products you've launched at Fender. This is a really impressive backstory, Claire. So I'm doing a lot around data stewardship best practices doing some tracking audits and really focused on improving our data quality at Fender. That was super cool.Īnd now I am the product owner on our data squad. So we hope to leverage that technology in the future. I also helped launch Fender Play which is our flagship digital product, which is, guitar bass and ukulele learning app.Īnd we have almost 2 million users in Fender play today, very exciting.Īnd I also worked on a short-lived product called Fender Songs which was based on our riff station algorithm which would listen to recorded audio and tell you what the chords are.
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I also launched a Fender Tone, which is a mobile and desktop app that connects to our digital modeling apps, for controlling presets and effects and that sort of thing, that was a really cool project to work on. Now we have chords, scales, metronome in there, so it's like kind of a cool tool kit for our guitarists. I helped launch Fender Tune, which is our mobile tuner app. So I've worked on our e-commerce platform a bit our marketing side at. So I've been here for about five and a half years and I've touched pretty much every digital product at Fender. I've also dabbled in front end development.Īnd I actually started with Fender back at the beginning of Fender Digital. My background has actually been in UX and UI design. I am a Director of Product Management at Fender, focused in our digital department. To kick things off, Claire, could you tell us a little bit about who you are, what you do, and how you got there?Ĭlaire: Yeah, of course. Stef Olafsdottir: Hello, Claire Armstrong, and welcome to The Right Track.Ĭlaire Armstrong: Thank you for having me.